Celebrate Diversity: We know that cultures, customs, and traditions are diffuse. While concentrated in certain geographies they can be found almost anywhere. We hope to find them where we can, to document, to celebrate, and to preserve.

Integrity: We accept the responsibility of earning trust every day. We operate upon individual permission, respect, dignity, and the celebration of unique cultures without allegiance to party, ideology, or profit.

Commitment to Equity: We commit to creating a better, more diverse, and more inclusive society that advances human and civil rights and honors our differences. We actively fight against injustice and racism, starting within our own communities.

Starting Local:Cultural connection and sensitivities are best fostered and nourished in our own communities first before we can reach others. To that extent our work will touch global culture and language but focus on engaging communities nearest our diverse home of Los Angeles and more broadly, Southern California.